Chap001国际商务--查尔斯-希尔-英文9版.pptVIP

International Business 9e By Charles W.L. Hill Chapter 1 Globalization What Is Globalization? Globalization - the shift toward a more integrated and interdependent world economy The world is moving away from self-contained national economies toward an interdependent, integrated global economic system What Is The Globalization of Markets? Historically distinct and separate national markets are merging It no longer makes sense to talk about the “German market” or the “American market” Instead, there is the “global market” falling trade barriers make it easier to sell globally consumers’ tas