商务英语课件宝洁公司市场营销战略.pptxVIP

PGs Marketing Strategies;Introduction;Purpose;Core Strengths;Global Structure Operations;Target market;Social Responsibility;;Price;;PG’s significant Pricing tactics are defining different prices for different brands to satisfy different customers. PG’s sub-brand includes Rejoice, which is sold 9.9 Yuan, aiming to meet the customers who don’t want to spend too much money on shampoo. Pantene, a sub-brand emphasizes the protection of hair, its price is 16.9 Yuan in average. So, the brand target customers are the person who wants to spend a little more money to take good care of their hair. With the developing of customers’ need, Pantene segment its products again these years. Including Sassoon and Clairol, PG’s product prices ranged from 9.9 Yuan to more than 60 Yuan. No matter how much money the customers want to spend on hair care shampoos, PG’s products can always satisfy customers’ needs. It is the PG’s core price tactic which is better than other competitors. Also, there is an odd-even price theory, because customers regard prices of 10 Yuan as significantly higher than 9.9 Yuan. In addition， PG always has great discounts such as buying a large one get a small one for free at holidays. Those methods are always working. [Business, Ricky W, GRIFFIN Ronald J. EBERT] ; Place;New distribution strategies;;Promotion; Based on the help of high speed information transportation by network, PG is much more convenient to promote its products. The efficiency of a combination of network and practical work reflected in the process of the promotion of a new product: Crest white strips. When the PG marketers started to promote the white strips, they typically spent months and millions of dollars in several middle-scale American cities to make a test selling. Meanwhile, PG marketers cultivate new and more efficient way to test the customers’ attitudes to the product innovation through network. As AG Lafley told the shareholders in 2000, “Using the test on the stage of network,