微信公众号研究外文文献翻译 2017.docVIP

　　文 献 出 处 ： Burton J. The Research of WeChat Public AccountInformation Service Platform[J]. Library Hi Tech News, 2017, 1(4): 5-15. 　　原文 　　The Research of WeChat Public Account Information Service PlatformBurton J 　　Abstract 　　With the further development of mobile and Internet, peoplegradually to instant messaging communication from the Internet tomobile instant messaging applications, and start at any time, any placeway of communication, different from SMS and MMS, mobile instantmessaging applications in mobile network to realize cross-platform andterminal set voice, text, image, low cost high efficiency service. OnAugust 17, 2012, WeChat launched a public platform, brought a newopportunity for individuals and businesses. Through this platform,individuals and enterprises can build their own WeChat public accounts,and implement and characteristic groups of words, pictures, voice ofomni-directional communication and interaction.WeChat public platform,which immediately by business, media, public institutions, star personaland individual users popular, and makes the WeChat public platform aftersina weibo has become a has the important status of the new mediaoperation platform. 　　Keywords: WeChat, public information service platform, interactivemode, design 　　1 Introduction 　　Mobile Internet mobile networks and the Internet through mobileterminal equipment, is the product of the traditional Internet and mobilecommunication each other fusion. Mobile Internet becomes an extensionof the traditional Internet in space, help mankind to get rid of thegeographical restrictions, make people can be in any place with a mobilenetwork can access to information. The vigorous development of themobile Internet, instant messaging applications from PC to mobiledevices. Represented by WeChat the rise of a new type of mobile instantmessaging applications, more and more individuals and enterprises useWeChat public platform to build their own brands and on creating valueand wealth. WeChat p