汽车感知质量培训课件.ppt

最佳实践与竞争力分析 Best Practices Competitive Analysis 精选 轮胎到车身轮罩距离 Tire to Body openings Not Recommended 不推荐 Recommended 推荐 The side view distance between the tire and the edge of the wheel opening needs to be as small as possible.从侧面观察，轮胎到车身轮罩的距离越小越好。 精选 Program Specific Design Objectives 项目具体设计目标 Wiring, Hoses, and Tubing 配线，软管，管道系统的布局 Not Recommended 不推荐 Recommended 推荐 Rev: 3/02 发动机仓系统 Under hood Systems 精选 后行李箱 Compartment VW Touareg Rear大众途欢 精选 装饰条连接处齐平而无缝 Garnish Molding joints are flush and seamless Toyota RAV4丰田RAV4 Not Recommended 不推荐 Recommended 推荐 精选 Tail lamp installation screws not visible – very clean secondary surface 尾灯 Tail Lamp Not Recommended 不推荐 Recommended 推荐 精选 “ ” “ ” 感知质量概述Concept of Perceptual Quality 精选 Process Quality 过程质量 Supplier Quality 供应商质量 PD Quality 研发质量 Service Quality 服务质量 Quality System 质量体系 Customers Passion 客户热忱 Perception Quality 感知质量 Coherence Quality 一致性质量 Reliability Quality 可靠性质量 Quality Plan质量规划 SE 安全和环保 Regulation 强制法规 APQP and Quality GP APQP与质量着陆道 Quality Cost Model 质量成本 Product Economy 产品经济性 MFT SHE 制造安全健康与环保 Quality Target Disperse 质量目标离散度 Standardization Quality标准化质量 CPIP 质量持续改进 Integrate Four Quality Modules四模块集成 Styling造型美学 Gaps and Section 间隙与段差 Color颜色系统美学 Service贴心服务 Customer praise 公众口碑 Social Audit (JD. Power)社会评价 Brand品牌 Product Praise 产品美誉度 Brand Praise品牌美誉度 Good feel of purchase购买过程的美好体验 “Woe” for owning the product 拥有产品的兴奋度 Brand faithfulness 品牌忠诚度 Four Quality Modules 质量四模块 姚氏汽车质量管理“球体斜坡”理论Yao’s Automotive Quality Management “Ball-Slope” Philosophy 感知质量管理理论框架Perceptual Quality Management Principle Frame 精选 “Keep the customer at the center of everything!” 以客户为中心 (Quality Guiding Principles – all GM Regions Strategy Board 2008) Design Perceptual Quality 设计感知 Static PerceptualQuality 静态感知 Driving Performance操控性能 Comfort/Convenience舒服/便利 Versatility 多功能 Safety Perception 安全 Cost of Ownership 拥有成本 感知质量Perceptual Quality 精选 感知质量的定义Perceptual Quality