家乐福 陈列 案例.pptVIP

1 46 102- Wine 1020- Local Wine 1021- Foreign Wine 1022- Sparkling Wine * 1020 Local Wine Average Linear:6 elements Consumers Flow Ordinary Local Wine Local Red Wine Local White Wine 2 elements 3 elements 0.5 element 0.5 element Local Rose Wine -The category allocation is put in order as: Ordinary Local Wine, Local Red Wine, Local Rose Wine, Local White Wine 这个分类排布原则是：国产普通葡萄酒，国产干红，国产桃红，国产干白 * Plan-o-gram The gondola can be 2.2 m high or 1.4 m high * Local wine separate four segments(ordinary,red,rosewhite). 国产葡萄酒分四部分(普通红酒,干红, 干桃红,干白). Vertically displayed by original place. (3 main places are Shan Dong, Dong Bei, Xin Jiang…) 按产地垂直排列,(3个主要产地:山东, 东北,新疆). From up to down is expensive to cheap. 从上到下按高单价到低单价陈列. Implementation Rules Reference Photos Ordinary wine 普通红酒 Red wine 干红 Rose wine 干桃红 White wine 干白 Cheap 低单价 Expensive 高单价 Cheap 低单价 Expensive 高单价 Vertically displayed by original place 纵向按产地陈列 * 1021 Foreign Wine Average Linear:5 elements Consumers Flow Foreign Red Wine Foreign Rose Wine 3.5 elements 0.5 element 1 element Foreign White Wine -The category allocation is put in order as: Foreign Red Wine, Foreign Rose Wine, Foreign White Wine 这个分类排列原则是：进口干红，进口桃红，进口干白 * Plan-o-gram The gondola can be 2.2 m high or 1.4 m high * Foreign wine is divided by 3 subfamily:Red wine,Rose wine and White wine. 进口葡萄酒分3种:干红,干桃红和干白. Vertically displayed by original place: France, Italy, Spain, USA, Others... 按原产地垂直排列：如法国,意大利, 西班牙,美国,其它. From up to down is expensive to cheap. 从上到下按高单价到低单价陈列. Implementation Rules Reference Photos France 法国 Others 其它 Red wine 干红 Rose wine 干桃红 White wine 干白 Span 西班牙 * Italy 意大利 American 美国 Cheap 低单价 Expensive 高单价 1022 Sparkling Wine Average Linear:2 elements Consumers Flow Local Sparkling Wine Foreign Sparkling Wine 1 elements 1 element -The category allocation is put in order as:Local sparkling wine, foreign sparkling wine 这个分类排列原则是：国产气泡酒，进口气泡酒 * Plan-o-gram The gondola can be 2.2 m high or 1.4 m high * Consumer Goods Implem