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手机零售终端市场的转变趋势外文翻译
外文翻译
Mobile phone terminal market changes in retail trends
Material Source: mobile phone retail market in the service of consumer trends in 2010 Author: Jonathan Gutman
At present, more and more consumers buy mobile phones, in addition to value the mobile phone brand, quality and price, the purchase environment and the impact of mobile phone service attitude has become one of the key factors of consumption, before consumers buy mobile phones Location is very scattered, as long as phones will buy their favorite. But now, many consumers choose a home appliance chain stores or mobile phone chain, the environment and services for the purchase request more apparent With fierce competition in mobile phone retail industry, people in addition to the mobile phone brand, quality and price sensitive, the purchase environment and service attitude has become one of the factors of mobile phone consumption. Four or five years ago, where consumers buy mobile phones is very scattered, as long as phones will buy their favorite. But now, many consumers choose a home appliance chain stores or mobile phone chain, environment and services for the purchase requirements more apparent. says one industry, who purchase consumer demand has quietly changed With the mobile phone market competition, those who purchase on the shopping environment, the shopping atmosphere and professional services to further enhance the requirements. Ministry of Music Language and president of Chinas retail business, said Chou Mingxi, rich mobile products and professional services is to win consumer recognition the premise, more importantly, create easy and comfortable to the consumer purchase experience China Zhongguancun IT online market research site data validation of the Chou Mingxi of this view, according to market research center to provide mobile consumer behavior ZDC report shows that 31.7% of consumers choose to buy mobile phones chain of franchise
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