译林牛津版必修四 unit1 reading 1课件（16张ppt）-免费英语教学资料下载.pptVIP

* 牛津高中英语 (模块四 ·高一下学期) Reading 板块：教学设计—课件 Unit 1 Advertising Unit 1 课件描述： 本堂课是以听、说、读为主的阅读课。 本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成，即导入主题、支撑主题的细节材料和结论。 Lead-in: Water protection Sales of Coco Cola learn more about ads Brainstorming advertisements what where why how functions attitudes advantages disadvantages Words-matching 1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicide a sending b able to make someone believe something c meant or planned to do d killing oneself e help a thing or an idea become popular f know or realize g makes an ill person better or solves a problem h happening throughout a country b e c f g h a d Before reading Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Main idea of each paragraph Para.1 Para.2 Para.3 Para.4 Para.5 Para.6 Brief introduction of ads What is an ad? Untrue claims about products How to identify(辨别) an ad? Public service ads The advice on ads Detailed Reading 1 Advertisements are found in many places. 2 PSAs are only found in newspapers. 3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA. Further Reading not only Not all PSAs What’s the similarities and difference between commercial advertisements and public service advertisements? Post-reading (Consolidation) Commercial ads PSAs Places found Means used billboards, newspapers, magazines, the Internet, radio, television use attractive and original images and creative language Commercial ads PSAs purpose expense believable? examples t