摩拜盈利分析.ppt

摩 拜 单 车 触 手 可 骑 摩 拜 单 车 触 手 可 骑 The Last Kilometer CONTENTS The History of Mobike The Product of Mobike The Competition for Mobike The Earning Mode for Mobike STP Analysis PESTLE Analysis SWOT Analysis Suggestions The History of Mobike 2016.04.22 Launched in Shanghai 2016.08.16 Launched in Beijing 2016.09.20 Launched in Guangzhou 2016.10.16 Launched in Shenzhen 2016.11.17 Launched in Chengdu Other Stops… 01 Aluminum Stamping Frame and Chain-less Transmission 02 Puncture-Proof Tires 03 Electronic Lock With Anti-theft and Management Functions Mobike Lite On 2016.10.19, Mobike lanched its new version of Bicycle, Mobike Lite Differences: Traditional transmission system Basket with solar panels The Competitor of Mobike OFO Launched on 2016.10.9 Originally students shared bicycles Normal bicycles Invested by Didi BLUEGOGO Launched on 2016.11.17 Strategy cooperated with bicycle supplier Also introduced electronics lock YOUON Original municipal shared bicycles Focus on 3rd-tier cities Invested by Ant Financial From the past to the future Earning Mode Earning Analysis Rental Revenue Only Supposing that each Mobike are used 2 times per day, and earning 1 RMB per times, and can be used for 300 days per year, then the earning per bike per year is : 2*1*300=600 RMB By the end of year 2016, there are about 1.5 million Mobikes outstanding, then the total revenue from rental is : 600*1,500,000=900,000,000 RMB Suppose the cost for producing a Mobike is 1,000 RMB, a Mobike can last for 5 year. Then the cost of Mobike for a year is : 1,000/5*1,500,000=300,000,000 The broken and losing rate for Mobike is 10% per year, then the cost for losing and broken is : (1,000-200)*1,500,000*10%=120,000,000 Then the revenue for Mobike is : 900,000,000-300,000,000-120,000,000=480,000,000 Earning Analysis Break-even Analysis Financial Management Break-even Analysis: Holding the rate of using and the rate of losing and broken unchanged, then the breakeven poin