汽车第三方服务平台团队创业策划书.docVIP

PAGE 1 汽车团队 创 业 策 划 书 目录 第一章 概要 ················································02 一、公司介绍········································· 02 二、项目背景···········································05 第二章 市场分析················································06 一、市场计划 ··········································· 06 二、销售策略············································06 第三章 竞争分析················································07 一SWOT分析··············································07 二 竞争策略··············································08 第四章 营销方案················································09 一 市场计划··············································09 二 销售策略··············································09 第五章 财务分析················································ 10 一 资金来源············································· 10 二 投资（财务）效益可行性······························ 10 三 效益指标············································· 12 四 风险防范············································· 12 第六章 管理体系·············································· 14 一 公司性质············································ 14 二 公司的组织形式····································· 14 三 队伍管理············································· 14 四 具体人员分配········································ 15 五 发展战略············································ 16 六 创新机制············································ 16 第七章 附录·····················································18-30 一 公司管理人员职责······································18 二 企业模式··············································26 三 企业管理············································ 27 第一章 概要 公司介绍: 通过整合常州地区的汽车服务行业资源，优化资源配置，实现互利共赢。简单的说就是搭建一个第三方服务平台即成立一个汽车联盟，车主可以免费注册加入我公司汽车联盟。 据统计资料，截至2010年常州地区私家车保有量突破36万辆，并继续以高速增长。将车辆资源争取过来，我公司凭这么多的汽车资源可以：1、与保险公司谈判，降低保险费，这样车主的汽车保险就会愿意交予我公司代理，从而获取部分收益。2、与常州地区各个行业谈（汽车修理站、加油站、驾校、酒店宾馆、饭店、娱乐休闲等一系列汽车车主可能会去消费的场所），我们为他们提供顾客资源，邀请他们加盟，我车主在此消费给予优惠，并与其签订协议进行收益分配。3、加盟单位尽量可以覆盖整个常州经济区。 公司企业文化：为顾客提供以人为本的秘书型服务，以车为本的保姆式服务。 服务理念：您需要什么，我们替您解决什么，我们不是上帝但我们可以为您提供上帝式的便捷服务。 1.1外部环