超市陈列管理培训课件.ppt

Why We Buy: The Science of Shopping Tirthankar Sutradhar What is Shopping? I don’t mean what is buying It’s what we call the “grab and go” I think Shopping is more than the simple dutiful acquisition of whatever is absolutely necessary to one’s life. Shopping involves using our senses 3 big things that stores alone can offer shoppers a. Touch, trial or any other sensory stimuli b. Immediate gratification c. Social interaction Butt-Brush Effect Good Key Performance Indicators for Retail Conversion Rate: How many of your visitors are buying Time Spend Rate: The average time shoppers spend