冰淇淋特许经营行业分析.docxVIP

Ice Cream 冰淇淋 Ice Cream Franchise Study 冰淇淋特许经营研究 This study gives a brief review of the U.S. Ice Cream franchise industry based on data from Franchise Disclosure Documents (FDDs), formerly known as UFOCs, of a representative sample of 18 Ice Cream franchises and from published industry sources. 本研究简要介绍了美国冰淇淋特许经营行业。本报告中的数据来自特许经营公开文件（FDD，此前称为统一特许经营说明书）以及一些公开出版的行业介绍。特许经营公开文件对美国18家冰淇淋特许经营进行了抽样调查。 Ice cream industry forecast: 冰淇淋行业预测： What’s on the cards for the months to come in the ice cream franchise industry? What impact will the current economic climate have on frozen treats’ consumption and on sales? Historically, ice cream stores have survived and even grown during harsh economic conditions. They blossomed through the deep depression following the 1929 stock market crash, and after the Second World War the frozen treat consolidated its position in the customs and traditions of the American people. Figures from the International Dairy Foods Association reveal that 90% of American households consume ice cream and approximately 1.55 billion gallons of ice cream was produced in 2007. 冰淇淋特许经营行业未来几个月的发展前景如何？目前的经济环境对冷冻冰淇淋消费和销售会产生怎样的影响？从历史上看，冰淇淋店曾经平安度过最为严酷的经济形势，甚至还能继续保持增长。1929年股市崩溃引发的大萧条时期，冰淇淋行业开始异军突起；第二次世界大战后，冷冻冰淇淋开始在美国人的生活中占据一席之地。国际奶制品协会的数据表明，90%的美国家庭消费冰淇淋；2007年，美国一共生产了大约15.5亿加仑的冰淇淋。 According to Lynda Utterback, executive director of the national Ice Cream Retailer Association in Illinois, many operators have claimed their sales were up 20 % over the summer of 2008. Not only has the recession had a positive impact on ice cream sales, it has also provided an ideal opportunity for franchisors to increase their presence in the market and open new franchise units. This is partly because consumers are seeking their products, but also because prime locations - storefronts in high traffic areas - are suddenly available and they represent great real estate deals. 根据美国全国冰淇淋零售商协会——位于伊利诺斯州——执行主任琳达·阿特巴克的说法，很多冰淇淋经营者都声称他们的销售额在2008年夏季增长了20%。经济衰退不仅没有影响冰淇淋的销售，反而为特许经营权授权方扩大市场开设新