信息服务业进入全球市场的主要特征模糊德尔菲分析法和层次分析法外文翻译.docVIP

信息服务业进入全球市场的主要特征：模糊德尔菲分析法和层次分析法外文翻译 外文翻译 The Key Dimensions for Information Service Industry in Entering Global Market: a Fuzzy-Delphi AHP Approach Material Source: Advanced Concurrent EngineeringAuthor: M. K. Chena, Shih-Ching Wang Abstract: Due to the trend to globalization and multi-country companies penetrating into domestic market, Taiwan medium-sized IT service firm as it grows to a certain scale had better to develop international market in order to maintain competitive advantage. Rajala 2003, 2006 et al. applied qualitative research and case-study to explore four major dimensions: profit model, product strategy, marketing channels and services. The four dimensions focused mostly on individual firm’s operation. But in order to catch the globalization trend of information services industry, we need to have a comprehensive model to enter into the international market. This research, through Delphi method theory and AHP approach, would extract the key business dimensions provided by the experts and the enterprise decision-makers in Taiwan. We proposed six dimensions and 14 sub-dimensions and pointed out the weights of each through AHP approach. We believe our proposal will be a better model for developing the international market than the four dimensions suggested by Rajala et alFinally, we hope that the results and recommendations of this research will help the information services industry develop the international market more successfully. 1. Introduction Since business operations are changed and moved to other markets rapidly, internationalization should be an imperative strategy for information service firms, especially, for the place where there are very limited domestic markets for information service firms [2, 3] such as Taiwan. Over the past few years, to promote global target market, several Taiwan firms have developed varioussoftware products. However, Taiwan is located in a special area of the Asia’s major econom