网易云音乐虚拟社区感知对消费者购买意愿的影响研究-AtlantisPress.pdf

Advances in Social Science, Education and Humanities Research, volume 319 5th International Conference on Humanities and Social Science Research (ICHSSR 2019) Research on the influence of netease cloud music virtual community perception on consumers purchase intention HUI Yao1,a,*, XIAOPING Lv 2,b,ZHIBO Tang3,c 1School of Management，Zheijiang Gongshang University ，Hangzhou，China 2School of Management，Zheijiang Gongshang University，Hangzhou，China 3School of Management，Zheijiang Gon