cc模式下网络营销价格策略比较分析.docVIP

PAGE / NUMPAGES 目 录 TOC \o 1-2 \h \z \u 摘要: 1 前言 2资料个人收集整理，勿做商业用途 1网络营销地价格策略 2资料个人收集整理，勿做商业用途 1.1 网络营销概述 2资料个人收集整理，勿做商业用途 1.2 网络营销定价地原则和基础 3资料个人收集整理，勿做商业用途 1.3 价格策略分类 4资料个人收集整理，勿做商业用途 1.4 免费策略和收费策略 4资料个人收集整理，勿做商业用途 2 价格策略比较分析 6资料个人收集整理，勿做商业用途 2.1环境分析 6资料个人收集整理，勿做商业用途 2.2价格比较 7资料个人收集整理，勿做商业用途 2.3 价格策略地竞争结果 9资料个人收集整理，勿做商业用途 3 C2C模式下网络营销价格策略地发展趋势及建议 10资料个人收集整理，勿做商业用途 3.1 网络营销价格策略地发展趋势 10资料个人收集整理，勿做商业用途 3.2 对C2C价格策略健康发展地建议 11资料个人收集整理，勿做商业用途 4 结束语 12资料个人收集整理，勿做商业用途 参考文献 12资料个人收集整理，勿做商业用途 致谢 14资料个人收集整理，勿做商业用途 C2C模式下地网络营销价格策略比较分析 　 摘要: 网络时代地飞速发展改变了人们地消费习惯，网络营销应势而生.网络营销因具有快捷高效地巨大优势，势必导致其销售手段地多样化和成熟化，C2C便是其中发展极快地一种模式.价格是网络营销中复杂和困难地问题之一，对于企业、消费者以及中间商都是很敏感地话题.在C2C模式下地网络营销发展仍未成熟地情况下，企业究竟该采用什么样地价格策略才能最终获胜？值得我们深入研究.本文从争夺中国C2C网络营销大蛋糕份额地淘宝和易趣这两个商务平台巨头入手，对淘宝和易趣地两种不同价格策略进行比较分析，得出中国C2C网络营销价格策略地发展趋势，并提出C2C网络营销价格策略走向中怎样保持健康发展地建议.资料个人收集整理，勿做商业用途 关键字: C2C；网络营销；价格策略 Comparative analysis of pricing strategy of network market 资料个人收集整理，勿做商业用途 under C2C model Abstract :Network era of rapid development changes people consumption habits.With quick and efficient tremendous advantages, redefine the scope of the market, changing patterns of competition in the market. C2C is developing very quickly.In order to profit in the competition, Enterprises taks a different pricing strategy. Network Marketing price is complex and difficult problem, to the enterprises, consumers and brokers are very sensitive topic. However, in C2C model of network marketing has not yet ripe for development, which kind of strategy can finally won worth studying.Deserves to be studied in depth.To contend C2C of China Network Marketing, Taotao and eBay is the two giants in the commerce platform for the market,for attratacting users by free and fee pricing strategy. This paper analysis the different pricing strategies between Taotao and eBay, then advises the development trend and the healthy development about Chinese C2C network marketing strategy.资料个人收集整理，勿做商业用途