hnd商务信息与通讯专业技术outcome11.docxVIP

PAGE / NUMPAGES 封 面 作者：ZHANGJIAN 仅供个人学习，勿做商业用途 Part 1: Identify and evaluate the role of business information in decision-making. Question 1: Strategic Management Strategic management is responsible for making decisions that affect whole company. These decisions are generally very complex and unstructured .They make long-term decisions.文档来自于网络搜索 Internal: The market trends. If the company can observe the index，it will文档来自于网络搜索 understand the needs of the company ，so as to decide it will produce the products to gain more profit.文档来自于网络搜索 External: the staffing needs. If the ∞mpany can improve employee benefits，文档来自于网络搜索 increase their rewards ，it will make employees have more power.文档来自于网络搜索 Tactical Management Tactical managers are the middle management. They make medium-term decisions a忏ecting budgets， monitoring operations， developing policies， obtaining resources. Tactical managers develop tactics to achieve the overall strategic aims and objectives set by the strategic manager.文档来自于网络搜索 Internal: The budgets. If the company has a budget process，it will be able to control the budget and control the companys cash position. And the enterprise文档来自于网络搜索 capital will become more flexible . External: If the enterprise has the fixed suppliers，it will guarantee the quality of enterprise products and save operating time，thus enhances the enterprise the competitive ability and increase more profits.文档来自于网络搜索 Operational Management The operational manager is the first line manager or supervisor. They are文档来自于网络搜索 responsible for the day-to-day opera甘ons of the business.文档来自于网络搜索 Internal: If the enterprise sta仔 attendance record eve叩 day，it can work out a plan for a more perfect plan according to the information，so that employees work more e仔iciently.文档来自于网络搜索 External: The customer needs. If the enterp川se understand customer needs， its products to attract customers and increase income.文档来自于网络搜索 Senior Managem