A企业处方药学术推广促销模式及其管理研究.pdfVIP

摘要 力，才能建立这样一种可持续发展的推广模式，并且由案例的分析证明医药企 业进行学术推广的探索和模式的重新建立是可行的，也是有社会意义的，这种 促销方式可以促进临床应用药品更加规范和准确，配合国家商业贿赂专项治理 工作的顺利开展，有助于医药企业树立良好的品牌形象，提升知名度和美誉度， 是处方药促销发展的趋势。 关键词： 处方药医药代表学术推广促销模式 III Abstract Abstract isa kindof of isdifferent Drug special commodity．Thewaydrugpromotions fromother for whichcan besold commodities，especiallyprescriptiondrugs only ondoctor’S a main of is based prescription．Asresult，thewaypromotionpersonnel sales in iscalled promotions．Thepersonpharmaceuticalindustry pharmaceutical sales isa of inadvanced representatives．Itpopularwaypersonnelpromotions countries． Pharmaceuticalsales aredifferentfromothersales representatives person．They arenot whoale medicine．Itisnottheir todrive onlypeople selling responsibility orsales shouldnotcaremuchifdoctorsale to more profit revenue．They goinggive ontheir shouldintroducetocliniciansand products．Instead，they prescriptions aboutthe andotherrelatedresearchesof apothecaryusage，direction，dosage，badness their shouldclinicians rational underthe products．Theyhelp stipulate prescription wimothermedicine．SOthat could abettercurativeeffectfor comparison they provide themean shouldfeedbacksaboutclinic and patients．In time，theygive experiences inordertoadvancene