职通商务英语(第二版)综合教程2课件Unit5-3.ppt

* * * New Practical English 1 Session 3 Unit 5 Marketing Business communication Listening Speaking Business Communication Marketing Research Questionnaires Layout Tips Practice Layout of Marketing Research Questionnaires The head of the questionnaire should contain greeting, the objectives of the survey, and a brief introduction to your contacting ways. The body of the questionnaire should determine the sampling group and list some relevant questions. The end of the questionnaire should be your gratitude. Step 1 Greeting and defining the obje