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杭州田园馆创业计划书资料.doc

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创业计划书杭州田园馆 PAGE 1 3 - 杭州田园馆杭州田园馆创业计划书 [出版时间：2007年10月] 指导老师：许明，程淑华小组成员：王阿明，宓骏康，戴海斌，宣伊娜专业名称：工商企业管理、会计目录 TOC \o \h \z 第一章摘要·····························································2 第二章企业介绍·························································5 一、宗旨······························································5 二、企业简介··························································5 三、企业战略··························································6 四、组织与人员························································6 五、技术分析··························································7 六、知识产权··························································8 七、场地与设施························································8 八、风险分析·························································10 第三章需求分析·······················································11 一、小区居民结构与收入水平···········································11 二、目标顾客的消费特点与习惯·········································12 第四章产品与服务·····················································13 一、产品品种规划·····················································13 二、采购与配送·······················································14 三、包装·····························································15 四、储存·····························································16 五、定价策略·························································16 第五章市场分析························································18 一、SWOT分析·························································18 二、市场竞争者······················································· 20 第六章营销策划························································ 22 一、销售策略 ························································ 22 二、