mcdonalds麦当劳的发展.pptVIP

AGENDA HISTORY SOME FACTS ABOUT McDONALD’S VISION PAST AND PRESENT STRATEGY SWOT ANALYSIS 7 P’S CRM ORGANISATIONAL STRUCTURE 1996 …the first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu 1997…the first Drive –Thru restaurant at Noida 1999…the first Mall location restaurant at Ansal Plaza – New Delhi 2000…the first highway restaurant at Mathura 2001…the first thematic restaurant at Connaught Place 2002…the first restaurant in a food court at 3C’s, Lajpat Nagar and the first restau