《经济学专业英语教程（第三版下）》Unit13经济全球化.ppt

Unit 13 Text: Economic Globalization （经济全球化） 1. Key words 2. Phenomena of economic globalization 3. Benefits of globalization 4. Concepts of globalization 5. Three dimensions of globalization 6. Essence of globalization 7. Questions 1. Key words 2. Phenomena of economic globalization Formerly restricted markets have now eagerly embraced the principles of market economies, and the focus of many corporations has shifted to these emerging markets. As transnational corporations and the “developed” countries scramble for a foothold in the huge Chinese and other Asian markets, it appears that the center stage for world trade has shifted to the Asia-Pacific theater. Rapid advances in information technology, increased competition in global markets and the increased permeability of national boundaries have all contributed to the ever-increasing pace of globalization in virtually all business sectors. Concern about forest depletion, global warming and other ecological problems is now universal, and if “globalization” is one of the buzzwords of the 1990s, then “sustainable development” is not far behind. 3. Benefits of globalization Globalization makes the promise: increased access to resources and markets, tariff-less geographical boundaries and increased efficiency in resource utilization will generate wealth for the poorer countries. At the root of most of the arguments for globalization is the assumption that the benefits of globalization far outweigh the costs. Global environmental destruction is one such cost. 4. Concepts of globalization 4.1 Multidomestic marketing 4.2 Marketing and strategic management 4.3 Sociology and anthropology 4.1 Multidomestic marketing Concepts related to globalization include internationalization, “multidomestic marketing,” and “multinational or transnational marketing,” suggesting that the basic criterion is transactions across national boundaries. 4.2 Marketing and strategic management In the marketing and strategic management litera