郑州市会展经济发展问题及对策研究 字数：4850.docxVIP

河南师范大学成人高等学历教育 毕业论文（设计） 题 目郑州市会展经济发展问题及对策研究 院（部） 专 业 年 级 形 式 层 次 学 号 姓 名 指导教师（签名） 年 月 日 河南师范大学成人高等学历本科毕业论文 PAGE 1 - 郑州市会展经济发展问题及对策研究 摘 要 近年来，会展业发展迅速，并逐渐渗透到多个领域。郑州作为河南省的省会城市，其凭借优越的交通和地理优势，会展业呈现迅猛发展态势。当前郑州市的会展经济已取得了亮眼的成绩，但是由于多方面的原因，仍存着一些需要规范和解决的问题，比如会展定位不明确，自主品牌展会缺乏，会展管理体制相对滞后，会展配套设施较为薄弱，会展类专业人才等，这些都在一定程度上制约了郑州市会展经济的快速发展。基于此，本文通过深入分析我国会展业的发展现状及存在的问题，从立足郑州实际，大力培植本土品牌展会，调整政府角色，健全会展管理体制，完善配套设施，优化会展经济发展环境，强化人才教育培养，提高会展人员综合水平等角度提出了相应的对策与建议。108.【关键词】郑州市；会展经济；发展策略? Study on the Problems and Countermeasures of the Development of Exhibition Economy in Zhengzhou City Abstract In recent years, the exhibition industry has developed rapidly and gradually penetrated into many fields. Zhengzhou, as the capital city of Henan Province, with its superior transportation and geographical advantages, exhibition industry shows a rapid development trend. At present, Zhengzhous exhibition economy has made remarkable achievements, but due to various reasons, there are still some problems that need to be regulated and solved, such as unclear orientation of exhibition, lack of self-owned brand exhibition, relatively backward management system of exhibition, weak supporting facilities of exhibition and exhibition, professionals of exhibition and so on, which restrict Zhengzhous exhibition economy to a certain extent. Rapid development. Based on this, this paper makes a thorough analysis of the present situation and existing problems of Chinas exhibition industry, and puts forward corresponding countermeasures and suggestions from the perspectives of Zhengzhou reality, vigorously cultivating local brand exhibitions, adjusting the role of the government, perfecting the exhibition management system, improving supporting facilities, optimizing the en