网易游戏公司后向一体化的研究.pdfVIP

onBackward ofNIE Study IntegrationCompany Businessof Major：Master Administration Name：LiangXiaoming XiaNanxin Supervisor：Professor AB STRACT Thedemandofentertainment InternethasincreasedinChinasince through InternetWas and to beingpopularized，whichbrings opportunitycompetition online service enteredChina at marketlate has industry．Onlinegame 1990s，and becameoneofthemost onlineentertainment popular products．NIE(Netease InteractiveEntertainmenta online Ltd．)，as leading gameoperatingcompany, neededtoworkouta forthefuture strategy development． This isa onthecaseofNIE conducts paperstudy Company．Thestudy ofthe macro comprehensiveanalysis environment，industrial competition,and of Netease．The willbeworkedoutbased capacity appropriatestrategies onthe SWOTMatrix analysistby Model．Differentiationisthebasic using requirement ofallonline had to outa tobedifferentto the games．NIEfigure strategy keep while formoremarket leadingpositionexpaning share． Words：Online