加盟小冰川冻酸奶可行性报告.docVIP

目 录 一、简介·······················································2 二、前言·······················································3 （一）企业介绍··················································4 （二）品牌诠释··················································4 （三）行业现状分析··············································5 （四）市场前景··················································5三、项目适应性··············································6 （一）竞争环境分析··············································6 （二）态势分析SWOT··············································6 四、营销管理·················································7 （一）产品介绍··················································7 （二）选址······················································7 （三）目标市场定位··············································7 （四）价格······················································7 （五）销售渠道··················································7 （六）促销与广告···············································8五、团队管理················································9六、盈利分析················································10 （一）前期投入·················································10 （二）费用预测·················································11 （三）销售预测·················································11 七、结论······················································12 一、简 介： 小冰川创始于1992年，是一家集研发、生产、销售为主的综合型企业，旗下冻酸奶和冻奶酪品牌成功运作22年，将最前沿的品牌创新与研发成果输送到公司，为公司提供了动力加油站，同时共享到全国各地连锁店，使每一家连锁店都能与时尚同行，与前沿同步。任何经典、成熟的事物，都是时间的结晶，没有捷径可循。小冰川用22年时间打造的业界经典传奇。 随着时代的发展，人们经济收入的提高，消费观念的转变，休闲类食品不仅种类越来越多，并且产品结构也向着风味型、营养型、享受型甚至功能型的方向发展。而健康美味的小冰川冻奶酪、冻酸奶，不仅给客人带来风花雪月般的美妙滋味，更因其经久不衰的丰厚利润为众多加盟店带来了丰厚的冻酸奶财富，食客盈门、好评如潮的情景，尽显其美味传奇与名家风范。 二、前 言 企业简介 小冰川创始于1992年，郑州第一家集研发、店铺经营、品牌运营为一体的食品企业。 公司高瞻远瞩，为小冰川品牌确立了良好的发展远景，并制定实施十年发展计划，以务实、创新、高效为运营宗旨，努力把小冰川打造成富有产品特色和文化内涵的知名品牌。 小冰川冻酸奶是传统酸奶的颠覆性创新产品，它既保留了传统酸奶的酸甜口感滋味和健康特性，同时又赋予了它冰淇淋般的冰爽口感和缤纷口味，与水果蔬菜的结合，又为冻酸奶平添了多彩搭配的天然色泽，使冻酸奶一改往日朴素面孔，时尚彩妆闪亮登场，给人耳目一新的视觉冲击，色、香、味、形具佳，满足了人们对绿色、营养、健康、时尚的消费需求。 品