(一)新教材核心职能导向策略思考结构图资料.pptVIP

百度文库专用 L E A R N I N G O U T C O M E SAfter reading this chapter, I will be able to: Define planning. Explain the potential benefits of planning. Identify potential drawbacks to planning. Distinguish between strategic and tactical plans. Recognize when directional plans are preferred over specific plans. Define management by objectives and identify its common elements. L E A R N I N G O U T C O M E S (cont’d)After reading this chapter, I will be able to: Outline the steps in the strategic management process. Describe the four grand strategies. Explain SWOT analysis. Describe how entreprene