学术英语管理Unit(2)课件.pptVIP

学术英语(管理)_Unit+7;;;;;;;;;;;Text A ;Several terms;The Importance of Brands ;What is brand?;What is brand?;Para. 8: ...a brand is the result of an aggregate of impressions provided through any number of touch points Para. 9: A strong brand creates differentiation, inspires loyalty, inspires trust, endures and become memorable, creates evangelism, and invites press coverage.;Ultimate definition;Fill in the following table on brand experience ;key;Text A;Draw lines to match the following synonymous terms all taken from Text A. Sometimes more than one match is possible.;Signpost language: cause