口红效应经济学课件.pptVIP

口红效应经济学;When the economy in the downturn,but the sales of lipsticks go up.Then people find this insteresting rule and called it lipstick effect.It means that people goes after the cheap but useful goods.And this even makes another economic bandwagon.Why people do this ?And what it expresses in each country and time?Today we want to discuss it from the view of essentials of economics.;From the next part we can learn more THE HISTORY OF LIPSTICK EFFECT THE OPPORTUNITY OF MARKET INFLUENCE PREDICTION THE APPLICABLE CONDITIONS;;In American;In American;;;As in japan,the beauty mentality is very popular.Making up themselves is very important for the japanese women.Making up can not only improve ones appearance, but also can reflect ones self-cultivation and respect for others.So the cosmetics play an important role in interpersonal communication. However,Japanese women with melting and lovely style think bright lipstick color can instantly make them look better and vivid .Even can let the mood become clear. ;The determinants of demand do change,of course,particularly over time.accordingly,the demand schedule and curve remain unchanged only so long as the underlying determinants of demand remain constant. And the entir demand curve shifts to the right when taste increase.;Opportunity;It is a typical example of lipstick effect in modern times. When economic downturn is coming,clothing sales in Japan are not very popular.But the shops of mending clothes are very hot.Nowadays,these new patterns of sales and shopping are very popular.Originating in Japan,these became popular in Hongkong,China in land. That is lipstick effect.;According to the opportunity,we can get these conclusions. The market demand for a specific product is determinded by income.When people get low income ,the lipstick effect becomes hot. Consumers are willing to buy larger quantities of a good only at lower prices.With given income,taste,expectations,and prices of other goods and services,people are