最新-温德姆酒店集团文化概览2012讲课资料.pptxVIP

Welcome to join in the world’s largest hotel management group…;1. Wyndham Worldwide 温德姆全球 2. Wyndham Hotel Group History and Family Brand Introduction 温德姆酒店集团历史及品牌介绍 3. Ramada Worldwide History and Family Brand Introduction 　华美达历史及品牌介绍 4. Ramada Brand Essence 华美达品牌文化精髓 5. Who is Who 酒店管理层介绍 6. Departmental Introduction 酒店各部门介绍 7. Quiz Time 小测试 8. QA 自由提问;Wyndham Worldwide Operations温德姆全球三大运营部门;Wyndham Vacation Ownership温德姆分时度假;Wyndham Exchange and Rentals温德姆交换和租赁;Wyndham Hotel Group温德姆酒店集团;Wyndham Hotel Group’s Global Reach温德姆酒店集团全球布局;History温德姆酒店集团发展史;Wyndham Hotel Group History温德姆酒店集团发展史;Brands Overview温德姆酒店集团品牌概览;Budget 低廉;Wyndham Grand Collection温德姆至尊酒店精选;BRAND ESSENCE 品牌精髓 Elegant: Artfully appointed 优雅：美妙的陈设 Sophisticated: Refined, yet comfortable 尖端：精制、舒适 Unique: One-of-a-kind experience with compelling local flavor 独特：独一无二的地方风情体验;Wyndham Hotels and Resorts温德姆酒店及度假酒店;BRAND ESSENCE 品牌精髓 Business: Be productive, stay connected 经营：高效率，亲切沟通 Leisure: Casual atmosphere and thoughtful touches 休闲：轻松悠然的氛围，零距离的接触 Inviting: Comfortable for every kind of guest 引人注目：创造令每一类客户都舒适的环境 ;COMPETITIVE SET 竞争对手 Marriott, Hilton, Crown Plaza and Sheraton 万豪，希尔顿，皇冠假日，喜来登 ;厦门和平国际温德姆大酒店;Wyndham Garden温德姆花园酒店;BRAND ESSENCE 品牌精髓 Casual: Relaxed, informal but always professional 随意:放松，非正式却很专业 Convenient: Perfectly situated 便利：完美的地理位置 Easy: Worry-free stay in a comfortable, productive environment 舒适：舒适无忧，境 ;TRYP by Wyndham;“Own the City” ;COMPETITIVE SET NH, Aloft, Four Points, Courtyard by Marriott, Hilton Garden Inn 竞争对手 NH, 雅乐轩, 福朋喜来登, 万怡, Hilton Garden Inn ;The Wingate by Wyndham;“Built for work. Built for play. Built for you.” ;COMPETITIVE SET 竞争对手 Hampton Inn, Fairfield Inn, 假日快???, Comfort Inn Suites, La Quinta ;Hawthorn Suites by Wyndham;“Extended Stay. Extended Comfort.” ;COMPETITIVE SET 竞争对手 Residence Inn, Summerfield Suites, Homewood Suites and Staybridge Suites ;Microtel Inn Suites by Wyndham;“A Better Place to S