医药营销专业毕业论文浅谈中国医药第三终端开拓.docVIP

目 录 摘要·····································································2 引言·····································································3 1．中国医药第三终端概述··················································3 1.1医药第三终端市场的定义················································3 1.2医药第三终端现状······················································3 1.3医药第三终端市场的特点················································4 2．医药第三终端市场的开拓················································5 2.1 医药第三终端营销模式·················································5 2.2第三终端市场开拓难题及其破解之道·····································6 结论····································································9 参考文献································································9 谢辞····································································10 浅谈中国医药第三终端开拓 On the third terminal to open up Chinese Medicine 摘要：随着中国经济的发展和中央针对农村的一系列政策的颁布和实施。中国医药第三终端市场开始受到众多制药企业的关注。面对其巨大的市场容量众多药企投身其中，但不是每个企业都取得了成功。这其中自是因为第三终端市场操作中的种种难题，而第三终端开拓无疑是这些难题中的难题。面对第三终端开拓中医药公司开拓第三终端的管理能力不足，配合不力；生产企业自己品种结构难题，制药企业的产品深度广度都较难适应第三终端的市场特点；开拓前期投入产出不成比例，边际效益递减的三大难题。药企只有通过一系列措施解决才能在第三终端市场中存活并做大做强。 关键词： 第三终端 终端开拓 Abstracts: With Chinas economic development and central series of policies for rural promulgation and implementation. Chinese medicine market has started the third terminal by the concerns of many pharmaceutical companies. The face of its huge market capacity of large pharmaceutical companies to join them, but not every enterprise a success. This of course, a third terminal market operations because of various problems, and a third terminal is to open up the problem in these problems. The third terminal to open up in the face of pharmaceutical companies to develop the third terminal of the lack of management capacity, coupled with inadequate; product mix and production enterprises own problems, the depth of pharmaceutical products that are more difficult to adapt to the breadth of the market characteristi