基于需求扩散跟随机技术进步的连续产品引入过程教材.pptVIP

Timing Successive Product Introductions with Demand Diffusion and Stochastic Technology Improvement基于需求扩散和随机技术进步的连续产品引入过程 R. Mark Krankel Department of Industrial and Operations Engineering, University of Michigan, Izak Duenyas, Roman Kapuscinski Ross School of Business, University of Michigan, Ann Arbor, Michigan Present by Li Wei CONTENTS Introduction Literature Model Optimal Policy Computational Study and Insights Extensions Introduction Consider an innovative firm that manages the development and production of a single, durable product. Over time, the firm’s research and development (