【精品文档】关于酒店管理品牌建设有关的外文文献翻译成品：马来西亚酒店业服务质量、顾客满意度、企业形象与顾客忠诚度的相互关系（中英文双语对照）12.docxVIP

此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！ 外文标题：Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry 外文作者：Tat-Huei Cham 文献出处: Int. J. Services, Economics and Management, Vol. 4, No. 4, 2018 (如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做) 英文5152单词，32172字符(字符就是印刷符)，中文7728汉字。 Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry Abstract: The rapid growth of the hotel industry in the first decade of the 21st century forced hotel operators to critically acknowledge the importance of service improvement in order to gain competitive advantage. Therefore, identifying the factors that influence the quality of services of hotels is critical for the success of the hotels. Corporate image and customer loyalty should also be emphasised to ensure the sustainability of the hotels in this competitive industry. Hence, this study is conducted to discover the factors influencing perceived service quality of Malaysian hotels, as well as exploring the relationship between perceived service quality with customer loyalty and corporate image. Additionally, this study is one of the few studies on quality certification related to the demand perspective and also on the mediating role of image on the relationship between service quality and loyalty in the hotel industry. Keywords: service quality; customer loyalty; corporate image; quality certifications; International Organization for Standardization; ISO; cultural differences; Malaysia. 1Introduction The Malaysian hotel industry, a highly competitive industry, with 2,085 players in the market (Malaysian Association of Hotels, 2010), compels its players to strive towards excellence in delivery in order to remain at the forefront. Economic development and advancement in technology bring forth an improved standard of living, intensifying demands by the domestic and international mark