ELEVEN特许经营便利店物流体系介绍.pptVIP

* 物流贯穿经营业务活动的全过程，物流环节与商店内部经营环节的衔接及协调状况，直接影响企业对市场和顾客的反应速度，影响企业的成本与效率。 Logistics runs throughout the whole process of operation activities, so the links and communications between logistics cycle and store’s internal operation cycle are directly affecting enterprises’ response speed to customers and market, as well as costs and efficiency. * 目前，物流体系发展的滞后已成为制约我国企业发展的重要瓶颈。 物流体系已成为发展现代特许商业必须解决的课题之一。 Today, the lagged development of logistics system is a main blockage interrupting the advancement strides of our enterprises. As a result, logistics system is the one of the subject must be solved to develop modern franchise business. * 通过对7-Eleven物流体系的研究，我们可以认识到，要打破制约我国企业发展的物流瓶颈， Having investigated the logistics system of 7-ELEVEN, it is clear that on the road to break the bottleneck which constraint the development of our enterprises, * 就必须从区域集中化战略、小批量进货策略与JIT物流、共同配送中心、集约配送与共同配送、不同温度带物流、物流差异化战略这六大方面进行综合考虑。 we must comprehensively regard from six aspects consisting of the strategy of regional centralization, economic order quantity and JIT (Just In Time) logistics, joint distribution center, intensive distribution and joint distribution, multi-temperature logistics, logistics differentiation strategy. 2006 7-ELEVEN特许经营便利店物流体系介绍 * 1.前言 1. Foreword * 7-ELEVEN便利店,采用特许经营模式发展，是现今全球最大的零售网络商，被公认为世界便利店的楷模。 截至2004年3月底，全球共有7-ELEVEN便利店约27000间。 7-ELEVEN convenience stores, owns the largest retailing network in the world, whose achievement is an exemplar of convenience stores. By the end of March 2004, 7-ELEVEN had opened 27,000 stores in the world * 作为全球最为出色的特许经营企业之一， 7-Eleven便利店取得的辉煌业绩，除了其先进的经营方式与独特的品牌营销外，支撑其快速发展的另一重要因素就是强大的后方物流支援系统。 As one of the most distinctive enterprise in the world, 7-ELEVEN has won a tremendous success in the filed. Except its advanced and special operation strategies, a strong supporting system is another important factor of its rapid development. * 希望通过学生对 7-Eleven便利店物流体系的深入研究，能为中国的便利店业以及特许经营企业的物流体系发展，带来可以借鉴的经验。 The paper is expected to gi