国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第01章-国际市场营销的范围和挑战-The Scope and Challenge of International Marketing.pptxVIP

The Scope and Challenge of International Marketing;国际市场营销的范围和挑战;Learning Objectives;学习目标;Global Commerce Causes Peace;全球贸易促进和平;Events and trends affecting global business;影响全球经营的事件和趋势;The Internationalization of U.S. Business;美国企业的国际化;Foreign-Owned Companies in the U.S.;美国市场上为外国人控制的公司;Exhibit 1.1 (1 of 2)Foreign Acquisitions of U.S. Companies;表1-1(1/2)外国并购美国公司的情况;Exhibit 1.1 (2 of 2)Foreign Acquisitions of U.S. Companies;资料来源：Compiled from annual reports of listed firms, 2015.;;;Revenues from International Sales;来自国际销售的收入;Exhibit 1.2 Selected U.S. Companies and Their International Sales ;