国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第10章-欧洲、非洲与中东-Europe, Africa, and the Middle East.pptxVIP

;;Learning Objectives;学习目标;The potential for religious tourism;宗教旅游的潜力;La Raison d’Etre;存在的理由;Economic Factors;经济因素;Political Factors;政治因素;Geographic and Temporal Proximity;地理与时区邻近因素;Cultural Factors;文化因素;;;Regional Cooperation Groups;区域性合作集团;Free Trade Area;自由贸易区;Customs Union;关税同盟;Common Market;共同市场;Political Union;政治联盟;Global Markets and Multinational Groups;全球市场与跨国市场集团;Europe and European Integration;欧洲与欧洲一体化;European Union’s Institution;欧盟机构设置;European Parliament;欧洲议会;Economic and Monetary Union (EMU);经济与货币同盟(EMU);Exhibit 10.4: The Euro (1 of 3);表10-3 欧元 (1/3);Exhibit 10.4: The Euro (2 of