国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第17章-人员推销与销售管理-Personal Selling and Sales Management.pptxVIP

Chapter 17;第 17 章;Learning Objectives (1 of 2);学习目标(1/2);Learning Objectives (2 of 2);学习目标(2/2);The Role of Interpersonal Selling in International Marketing;国际营销中人际推销的作用;Designing the Sales Force (1 of 3);销售队伍的设计(1/3);Designing the Sales Force (2 of 3);销售队伍的设计(2/3);Designing the Sales Force (3 of 3);销售队伍的设计(3/3);Exhibit 17.1Cultural Differences in Incentives;表 17-1 激励方面的文化差异;Recruiting Marketing and Sales Personnel;营销和销售人员的招聘;Expatriates (1 of 3);本国外派人员(1/3);Expatriates (2 of 3);本国外派人员(2/3);Expatriates (3 of 3);本国外派人员(3/3);Virtual Expatriates;虚拟外派人员;Local Nationals;当地人员;Exhibit 17.2The World