国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第13章-面向消费者的产品和服务-Products and Services for Consumers.pptxVIP

Chapter 13;第 13 章;Learning Objectives;学习目标;International Marketers: Opportunities and Challenges;国际营销者：机遇和挑战;Product Adaptation;产品适应市场;Quality;质量;Quality Defined;质量的定义;Boy preparing for a Jaguar dance;准备跳科特迪瓦舞蹈的男孩;Maintaining Quality;质量的保持;Chocolate brands - Red October, Nestlé and Mars;巧克力品牌- 红色十月，雀巢和马斯;Physical or Mandatory Requirements and Adaptation;物质的或强制性的要求与适应;Green Marketing and Product Development (1 of 2);绿色营销和产品开发(1/2);Green Marketing and Product Development (2 of 2);绿色营销和???品开发(2/2);Products and Culture (1 of 2);产品与文化(1/2);Products and Culture (2 of 2);产品与文化(2/2);Cola Turka / Gothi