国际市场营销学17e中英文对照PPT（凯特奥拉57406）教学课件170831-IM17-PPT-第18章-国际市场定价-Pricing for International Markets.pptxVIP

Pricing for International Markets;国际市场定价;Learning Objectives;学习目标;Pricing Policy;定价政策;Pricing Objectives;定价目标;Parallel Imports;平行进口;Exhibit 18.1 (1 of 2)How Gray Market Goods End Up in U.S. Stores;图18-2(1/2)灰色市场如何将货物运抵美国店铺;Exhibit 18.1 (2 of 2)How Gray Market Goods End Up in U.S. Stores;图18-2(2/2)灰色市场如何将货物运抵美国店铺;Approaches to International Pricing;国际定价方法;Full-Cost versus Variable-Cost Pricing;完全成本定价与变动成本定价;Skimming versus Penetration Pricing;撇脂定价与渗透定价;Price Escalation;价格升级;A Tokyo meat market;东京的一家肉品商店;Factors in Price Escalation (1 of 3);价格升级的原因(1/3);Factors in Price Escalation (2 of 3);价格升