百事薯片分销商管理-公开课件（讲义）.pptVIP

分销商管理 2008-6-7 议题 分销商的定义,角色与职责 分销商管理核心模式 一个中心, 三个基本点 议题 分销商的定义,角色与职责 分销商在供应链中的位置 分销商 定义 Customer who has responsibility to provide coverage(覆盖), achieve distribution(分销) retail standard(零售标准), fulfill sales target(销售指标) in a specific area (not exclusive) for manufacture 分销商 角色 Suppliers of manufacturer’s goods and services (delivery, credit, etc) to their retail and wholesale customers. Supplier for manufacturer of coverage services. As a supplier they provide local hiring, training, and managing of our coverage organization that enables us to achieve and maintain our coverage goals