marketing-distribution营销学之分销策略概论.docVIP

Introduction: As marketers well know, distribution is a major component of the marketing mix, a vital and necessary part of the so-called four Ps. According to Peter Drucker’s view, the distribution as one of the ‘final frontiers’ of management because it affect all aspects of the firm’s long-term and short-term activity and internal organization. (Alan West, 1989, P2) If the product is not accessible, it must be difficult to sell it and then all the efforts made to promote the productions will be in vain. Peter Drucker’s vision of the future of management sees fewer, more highly skilled, and