中国媒体概览China.PDFVIP

中国媒体概览 China Media Overview TV © 2016 Beyond Summits 3 Summary ： • TV media market has tend to be saturated with almost 99% coverage ratio in 10 years. However, Chinese are losing their interests in watching TV. The average age of real TV audience is getting older. The biggest proportion of TV audience is over 45-year-old audience. The older the TV audience are, the higher degree of audience concentration will be, the more probability