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Real-world Insights from Mining Retail E-Commerce Data Ronny Kohavi, Ph.D. Vice President, Business IntelligenceBlue Martini SoftwareSan Mateo, CA Goals Give you a feel for what e-commerce data looks like Show interesting insights with fun teasersfrom Blue Martini customers’ data Show things that worked well for us, including architecture and powerful visualizations Next week: share more detailed data mining lessons and challenges (Rajesh Parekh) Agenda Overview of architecture Usability Web site traffic Timeout Searches, referrers Micro-conversions and utilizing real-estate E-mail campa