时文报刊选读 lead.ppt

;Recall...;Organization: The pyramid style;Lead or Climax;The Inverted Pyramid;A lead is the beginning of your news story, a promise to the reader of what is to come. Usually the first or first two or three paragraphs are the lead of a news report. A lead is the key to any successful story. It is an invitation and it also must be appropriate for the news and clear to readers. ; A lead should be as economical as possible in wording while providing information as rich as possible. It generally answers at least four of the five Ws and an H. Those four elements are who, what, when and where. It