产品推销_英文版.pptVIP

Chapter 1 Developing and maintaining knowledge of products and service Chapter Objective Define the term product, including the core, actual and augmented product, product line. Explain services classifications and discuss the marketing of services. Product In your opinion， what is product？ Definition A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organisations and ideas The level of products Core product Actual products Augment