商务英语翻 第一章 概论.pptVIP

商务英语翻译 Translation of Business English Instructor Information Name: LUO Yuan Public Email: njfutranslate@126.com Password: njfutrans Course Introduction 第一章 概论 第二章 商务英语常用词汇翻译 第三章 企业管理翻译 第四章 企业产品翻译 第五章 商务信函翻译 第六章 商务合同翻译 第七章 商务广告翻译 Course Introduction 第八章 商务法律文献翻译 第九章 人力资源 第十章 保险 第十一章 国际贸易 第十二章 国际金融 第十三章 市场营销 第十四章 物流管理 Chapter One Introduction I. Definition of Business English II. Linguistic Features of Business English III. Translation Principles of Business English IV. Translation Practice §1 Definition of Business English English used in international business ( the transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations.) 人们在国际商务活动交往中经常使用的英语。 §1 Definition of Business English Business English is a part of ESPs—English for Specific Purposes. Business English involves many areas which are connected with business activities, such as banking, insurance, international finance, international trade, global economy, international logistics, etc. §2 Linguistic Features of Business English 商务英语由于涉及进出口业务，且同银行、保险、海关、运输、法律等专业知识有着密不可分的联系，可以归于专业文体或正式文体，行文通常严格遵守“7C”的写作原则即： 准确 Correctness 简洁 Conciseness 清楚 Clearness 完整 Completeness 具体 Concreteness 礼貌 Courtesy 体谅 Consideration 2.1 Lexical Features 词汇特征 2.1.1 商业术语 terminologies 2.1.2 缩略词 acronyms 2.1.3 古旧词 archaism 2.1.1 Terminologies (1) turnover commission consignment documents against payment force majeure pro forma invoice quota-free products Terminologies (2) enquiries offers loyalty average Case Study Floating policy is actually a convenient method of insuring goods where a number of similar export transactions are intended. Without prejudice to any rights whic