星巴克英文PPT介绍-Sindy.pptVIP

Back to our question, what is the answer? 2011 1992 1971 1987 1992 2011 1992 Now, the green mermaid (绿色美人鱼) of Starbucks and the M of the McDonalds are both American Culture symbol. To maximize the flavor of a coffee beans. 将每一粒咖啡豆的风味发挥到极致。 Starbucks--------shared the planet. 星巴克与你共享家园。 You and Starbucks, it is bigger than coffee. 星巴克与您，不止于咖啡。 你不是在上班和回家的路上就是在去星巴克的路上。 星巴克，一个属于您的第三空间，在这里邂逅你自己。 P R O D U C T S products DRINK FOOD TEA 经典咖啡——热饮系列 Cappuccino 卡布奇诺 Latte 拿铁 焦糖玛奇朵 Caramel Macchiato 美式咖啡 Café Americano ?浓缩咖啡星冰乐 Espresso Frappuccino 摩卡星冰乐 mocha Frappuccino 焦糖星冰乐 Caramel Coffee Frappuccino ?抹茶星冰乐 ?巧克力星冰乐 香草星冰乐 ?芒果西番莲果茶星冰乐 ????浓缩咖啡 ?摩卡 Café Mocha ?????香草拿铁 太妃榛果拿铁 浓缩康宝蓝 印度红茶 Chai Tea 英式红茶 English Breakfast Tea 原叶红茶拿铁 抹茶拿铁 Green Tea Latte 伯爵红茶 Earl Grey Tea 全球分布 Competitors Look at the chart, who are the main competitors? 1 2 3 4 5 6 7 8 9 10 To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere. Let’s look at some pictures, can you find something in common? 胡锦涛说：“星巴克咖啡店在中国发展得很快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。” Hu Jin Tao said: Starbucks coffee shop in China is developing fast. If Im not in the office, I am willing to go to Starbucks coffee shop . Contents History Advertisement Products Market share Competitors Originated from: Seattle(西雅图),in 1971 Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(《摩比·迪克》（Moby Dick），又译作《白鲸记》). Starbuck loved drinking coffee. Adding “S” at the end shows that the company hopes that everyone can fall in love with coffee as Starbuck does. 1971: The first starbucks opened. 1982: Howard Schultz (候活舒尔茨)joined in starbucks. 1987: Howard Schultz took over Starbucks. 1992: Starbucks expanded its business all over the world and became public company(上市公