深圳市建安房地产开发公司发展战略.docVIP

上海交通大学 硕士学位论文 深圳市建安房地产开发公司发展战略 姓名:李时端 申请学位级别:硕士 专业:工商管理(MBA 指导教师:屠梅曾深圳市建安房地产开发公司 发展战略 摘要 本文研究房地产企业的发展战略 对企业发展战略管理全过程进行案例研究,　从而实现企业的转型与提升实现企业的可持续发展 运用战略管理方法 分析建安地产怎样抓住房地产业大发展的良机 最后予以实施 论文对建安地产的外部环境进行了分析 我国房地产业状况分析深圳市中心区开发状况分析然后 科学决策管理状况 企业独特资源优势等内部环境之后 再运用IE矩阵着重对企业房地产业进行分析 进一步加强房地产业的发展娱乐业同时培育企业的核心竞争能力　 企业发展战略实施对策主要包括管理决策科学化 完善人力资源管理制度建立现代管理制度 以人为本加强企业的凝聚力等 战略评价始终贯穿于企业战略管理的整个过程中 变化与发展战略的及时调整对战略目标的控制 进行横向和纵向的比较企业自身发展状况和关键业绩指标即时进行调整 房地产开发核心竞争力发展战略 THE RESEARCH OF DEVLOPING STRATEGY OF SHENZHEN JIAN AN REAL ESTATE EXPLOITATION COMPANY ABSTRACT The study is mainly focused on the developmental strategy of real estate enterprise. It is the study of the whole processes of enterprise’s developmental strategy taking the development of the Shenzhen Jian An Real Estate Exploitation Company as an example. So as to realize the enterprise’s upgrading, improve the enterprise’s power of the core competences and realize the enterprise’s sustainable development. Through the overall analysis of the inner and outer circumstances that the enterprise met in 2003, it was found that the enterprise took the terrific developmental choice, constitute the developmental strategy by implementing the strategic industry policy, the Real Estate Exploitation advantages in Shenzhen . At first, it is the analysis of the basic condition which including the key factors in the inner and outer circumstances, which were the basic conditions of the enterprise to constitute the developmental strategy. Then the enterprise’ developmental strategy were constituted on the basis of catching hold of reasonable chances, making full use of all kind of advantaged conditions and conforming outer resources as its unique resources. The enterprise’ developmental strategy were strong extension real estate exploitation, deepening the enterprise’ inner administration. The performing countermeasure of enterprise’s developmental strategy included the reasonable decision-making financing, human resource management, org