脑白金的广告曾经被很多的所谓广告业内人士评价为缺乏...资料.pptVIP

MKT201 – Buyer Behavior  Chapter 8 Supplementary Examples Sleeper Effect In political campaigns during important elections, undecided voters often see negative advertisements about a party or candidate running for office. At the end of the advertisement, they also might notice that the opposing candidate paid for the advertisement. Presumably, this would make voters question the truthfulness of the advertisement, and consequently, they may not be initially persuaded. However, even though the source of the advertisement lacked credibility, voters will still be more likely to be persuaded late