国际薄记师协会-the_internet_of_things-20161231-iab.pdfVIP

The Internet of Things December 2016 IAB Kristina Sruoginis, Research Director Kristina@IAB.net Maru/Matchbox Rhiannon Shane, VP Media Entertainment Rhiannon.Shane@ Intro and Objectives The IAB commissioned Maru/Matchbox to conduct a consumer study to gain visibility into consumer adoption of Connected Devices and the Internet of Things in order to inform the industry about this exciting new technology and emerging market. The study was conducted among 1200 consumers, representative of the US adult population, in order to understand who uses connected devices, which devices, how they use them, how often they use them and how frequently, if at all, they engage these devices with their smartphones, tablets and computers. The devices examined included connected cars, internet-enabled home control devices/systems, internet-enabled appliances, smart watches, wearable health trackers, internet-enabled voice command systems, connected/smart TVs, VR headsets and smart glasses. The research further sought to discover how owners of these devices learned about them and how receptive they are to advertising on their devices or potentially on the devices they connect to. Among those who don’t own a connected device, the research sought to gain interest in how many of them have heard of each device, how interested they are in the devices and how they perceive the devices. The study also aimed to reveal consumer interest in upcoming technologies like self-driving cars and wearable fabrics as well as existing technologies like smartphone voice control systems, store apps and beaconing, smart labels and, of course, Pokémon Go. 2 The Internet of Things, IAB, Dec. 2016 Methodology The IAB (Interactive Advertising Bureau) wanted to better understand the Internet of Things in 2016. More specifically, the IAB wanted to gauge awareness and use of devices within the Internet of Things, interest i