世界行销讲座跟全球营销资料.pptVIP

Instructors Visual Index The World of Marketing Chapter 1 Lecture Slides Solomon, Stuart, Carson, Smith Your name here Course title/number Date Chapter Learning Objectives When you have completed your study of this chapter, you should be able to: Define the marketing concept. Define the objective of marketing. Understand the basics of marketing planning. Describe the evolution of the marketing concept. Explain how marketing is important to both individual and business customers in the market place, in our daily lives, and in society. Explain marketing’s role within an organization. In