国际商务函电第一章Unit01 Introduction to Business Letters.pptVIP

Unit One Introduction to Business?Letters (商务信函概论) 何 昌 个人邮箱：hechang171@163.com 教学邮箱： hechangjx@163.com(3816875) Electric Mail Electric Mail When writing e-mail, you can use the same writing techniques you would use for a letter. You should not use an inside address since the format is a memorandum with TO:, FROM:, DATE:, and SUBJECT: already stated. So we begin with salutation when writing e-mails. Electric Mail The electronic mailbox should be checked at least once a day and responses should be prompt, preferably within 24 hours. Remember to fill in the SUBJECT or your mail may be deleted as a junk mail. Business E-mail Basics 1. Prompt Responses: Not responding promptly can leave an impression that you do not consider the senders e-mail of any importance. The electronic mailbox should be checked at least once a day and responses should be prompt, preferably within 24 hours. 2. Subject Field: Be sure to fill in the SUBJECT, indicating clearly what the topic of the e-mail is, or your mail may be deleted as a junk mail. 3. Level of Formality: Never assume a position of informality in your business e-mail. It is your businesss image you are branding. 4. Addressing: It is suggested that the highest level of courtesy should be used (Hello, Mr. Anderson, Dear Ms. Smith, Dr. Osborne, etc.) until your new contact states, call me Andy or you can call me Diane, Keep it formal until it is clear the relationship dictates otherwise. You will also be able to get clues by how they approach you and their tone. : 5. To, From, Bcc and Cc (1) To: The addresses in the To are for the people you are directly addressing. In the TO: field be sure to have your contacts name formally typed. John B. Doe - not john b doe or JOHN B DOE. The later two give the perception of lack of education or limited experience with technology. (2) Cc: The addresses in the Cc are for the people you are indirectly addressing. Dont over do it here. Copy only those who need to be