译林牛津版高中英语必修四Unit1-Language-points课件-.pptVIP

牛津译林版M4 Unit 1 Advertising----Language points I did some research on advertisements, and have some very important information to share with you. research 在此是名词，“研究，调查” do research on/into … 做有关…… 的研究 e.g. He has carried out extensive范围广泛的 research into renewable可再生energy sources. research 作动词，“研究，调查” e.g. They’re researching into ways of improving people’s diet.他们在研究如何改进人们饮食的方法。 It is very important for a businessman to research the market.调研市场对一个商人来说是非常重要的。 share vt. 分享、分担；具有相同的（观点、想法、经历等） 搭配： share sth. with sb. 同某人分享某物 share sth. among/between … 将某物平均分给…… e.g. Tom shares a bedroom with his twin brother. The mother was sharing a cake among the children. Jim shares my opinions on human cloning. 2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服 e.g. His friends failed to persuade him to go on the outdoor camping trip. 他的朋友们劝他去户外露营，但失败了。 搭配： persuade sb. to do sth. persuade sb. into doing sth. 说服某人做某事 persuade sb. not/out of doing sth. 说服某人不做某事 believe in 相信……的存在，信任/信赖 e.g. I don’t believe in ghosts. I think that stories of ghosts were made up by human beings. 我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。 They need a leader they can believe in. 他们需要一个可以信赖的领导。 3. A commercial advertisement is one which someone has paid for to advertise a product or service. service n. 服务；帮助 常用结构：at your service 听您吩咐、供你差遣或使用 do sb. a service 给某人帮忙 of service 有用的；有帮助的 [拓展] serve vt. 表示“ 为……服务；接待、招待； 伺候(吃饭)、端(菜);供应(饭菜、酒水等) e.g. Serve the people heart and soul. 全心全意为人民服务。 First come, first served. 先到的先接待。 The restaurant doesn’t serve wine. 这个餐馆不供应白酒。 4. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare. for free 免费 e.g. Each child coming to the bookshop on Children’s